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Get AI-powered advice on this job and more exclusive features. This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $140,000.00/yr - $160,000.00/yr Direct message the job poster from Onward Search Creative Recruiter, Creative Lead, Brand & Product Strategy Enthusiast Our client, a fast-growing fitness brand, is seeking a data-driven Director, Paid Media & SEO to lead performance marketing and search engine optimization initiatives. This role is responsible for driving acquisition, conversion, and retention through high-impact, scalable digital strategies across paid social, display, video, and SEO. You’ll play a key role in supporting the company’s expanding national footprint and driving measurable business outcomes. Director, Paid Media & SEO Responsibilities: Lead the planning, execution, and optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic. Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic. Analyze performance data to optimize campaigns and provide insights to senior leadership. Develop and manage A/B testing strategies to improve conversion rates and maximize ROI. Collaborate with teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts. Manage external media agencies and platform partners to maximize efficiency and performance. Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve. Align media plans with key promotions, seasonal moments, and product launches. Director, Paid Media & SEO Qualifications: 7+ years of experience in paid media and SEO, preferably within a multi-location or franchise environment. Proven track record of driving growth through performance marketing and SEO. Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms. Experience working with CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (Hubspot experience is a must!) Strong analytical mindset with experience using BI tools like Tableau or DOMO. Demonstrated leadership and ability to manage high-performing teams. Experience in a membership-based or wellness-related business a plus. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Strategy/Planning Industries Wellness and Fitness Services Referrals increase your chances of interviewing at Onward Search by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Get notified when a new job is posted. Sign in to set job alerts for “Director of Search Marketing” roles. Plano, TX $125,900.00-$249,900.00 4 days ago Dallas, TX $140,000.00-$165,000.00 10 hours ago Brand Experiences & Partnerships Director Irving, TX $140,000.00-$165,000.00 10 hours ago Director of Marketing - Nutritional Supplements Irving, TX $120,000.00-$160,000.00 2 days ago Director of Marketing - Nutritional Supplements Dallas, TX $120,000.00-$160,000.00 2 days ago Director, Marketing Strategy and Campaign Management Lancaster, TX $140,000.00-$165,000.00 10 hours ago Richardson, TX $120,000.00-$160,000.00 10 hours ago Dallas-Fort Worth Metroplex $120,000.00-$160,000.00 3 weeks ago Director, Marketing Performance Measurement Dallas, TX $140,000.00-$150,000.00 1 month ago Director Incubation and Transformation-Marketing and Communications Operations Director of Marketing and Communications We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Onward Search

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