Job Description

Join to apply for the Head of Marketing (US) role at Black Sheep Coffee

Join to apply for the Head of Marketing (US) role at Black Sheep Coffee

Direct message the job poster from Black Sheep Coffee

Job Title: Head of Marketing

Location: Miami, Florida

Reports to: Chief Operating Officer (COO)

Department: Category & Product/Marketing

Employment Type: Full-time

Salary: Up to 120k per annum

Role Overview

Black Sheep Coffee is seeking an experienced, hands-on Head of Marketing (USA) to lead our marketing strategy and execution across the United States. Based in our Miami office, this role will drive brand growth, support franchise development, oversee US social media, and champion local franchisee marketing initiatives.

As the first dedicated marketing leader in the US market, this role requires an entrepreneurial approach balanced with a focus on global brand consistency. The Head of Marketing (USA) will work closely with the UK Head of Marketing to ensure global

alignment while capitalizing on local opportunities to drive brand awareness, sales, and customer engagement.

Reporting directly to the Chief Operating Officer (COO) and working alongside the Co- Founders & Co-CEOs, this role will manage key stakeholders across corporate and franchise networks.

Key Responsibilities

US Marketing Strategy & Execution

• Develop and execute a comprehensive marketing strategy tailored to the US market, aligned with Black Sheep Coffees global brand standards and commercial objectives.
• Lead all US campaigns, activations, and marketing initiatives across digital, social, and traditional channels.
• Monitor performance and report on ROI, driving continuous improvement.

Franchise Development Marketing

• Support the US franchise development strategy by delivering marketing materials and campaigns to attract new franchise partners.
• Act as the marketing lead in franchise recruitment initiatives and Discovery Days.

Franchisee Marketing Support

• Support existing franchise partners with localized marketing strategies and materials.
• Manage the US Franchise Marketing Fund, ensuring contributions are collected and spent effectively on national and local campaigns.
• Deliver tools, templates, and guidance to empower franchisees to market successfully at the local level.

Social Media & Digital Marketing (USA)

• Lead all US social media activity, ensuring content aligns with global guidelines but feels locally relevant.
• Manage the US content calendar in partnership with the UK Head of Marketing.
• Develop digital campaigns that drive traffic, sales, and customer loyalty.

Brand Consistency & Global Collaboration

• Maintain global brand consistency while identifying and capitalizing on local trends and opportunities.
• Establish strong ways of working with the UK marketing team to ensure knowledge sharing and alignment.
• Represent the US market in global marketing meetings, ensuring the American perspective is considered in global campaigns.

Stakeholder Engagement & Leadership

• Work closely with the Co-Founders & Co-CEOs and other senior leaders to drive business objectives through marketing initiatives.
• Act as the marketing lead for US-based partnerships, events, and sponsorship opportunities.
• Build a US marketing team as the brand scales.

About You

• Significant experience in marketing leadership roles within QSR, hospitality, or multi-location retail sectors.
• Deep understanding of US consumer behavior, trends, and digital marketing platforms.
• Strong experience managing franchise marketing or supporting multi-unit businesses.
• Proven success leading social media and digital marketing strategies.
• Skilled at balancing global brand consistency with local market needs.
• Entrepreneurial mindset with hands-on experience in building functions from the ground up.
• Strong project management skills and commercial acumen.
• Collaborative, adaptable, and proactive communicator with senior stakeholders.

About Black Sheep Coffee

Join the thriving team at Black Sheep Coffee, the rapidly expanding 4th largest coffee chain in the UK, now making its mark in the United States. With three locations open in Texas and a flagship store opening soon in Miami, Florida, were bringing our mission to

Leave the Herd Behind to a new audience.

Since our establishment in 2013, weve captivated coffee lovers with our commitment to quality, innovation, and bold branding. As a testament to our ambition, weve grown from a UK success story into a global brand, with stores now trading across the UK, France, the Middle East, and the US.

With continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, youll help shape our US growth story, contribute to our global journey, and redefine what specialty coffee can be. We foster a dynamic, entrepreneurial, and collaborative work environment where your ideas are valued, and your professional growth is encouraged.

Dont miss the chance to help build the next chapter of Black Sheep Coffee in the USA!

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services

Referrals increase your chances of interviewing at Black Sheep Coffee by 2x

Sign in to set job alerts for Head of Marketing roles.

Miami, FL $270,000.00-$300,000.00 1 month ago

Aventura, FL $250,000.00-$400,000.00 2 weeks ago

Vice President, Strategic Communication and Marketing

Fort Lauderdale, FL $150,000.00-$185,000.00 22 hours ago

Fort Lauderdale, FL $250,000.00-$275,000.00 4 days ago

Associate Director, Digital Business Strategy - US Latin

Miami, FL $100,000.00-$115,000.00 1 month ago

Human Resources Director - Kipling Mexico

Director, Commercial Payments, Head of Fleet & Mobility, The Americas

Miami, FL $151,600.00-$219,950.00 4 days ago

Director, Data Science - Personalization & Product Analytics

Senior Manager, Strategic Initiatives - Merchant Strategy & Operations

Head of Americas Channel Marketing - UBS-AM

Miami, FL $180,000.00-$220,000.00 3 days ago

Miami, FL $120,000.00-$130,000.00 1 week ago

Property Manager ($1,500 Sign on Bonus) - Miami Beach

Miami Beach, FL $110,000.00-$115,000.00 1 day ago

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Job Tags

Full time, Work at office, Local area, Relocation package,

Similar Jobs